Festival Outreach Fall 2008 Campaign
Goal is to contact 1000 festivals that are candidates for next year.
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x - Purchase database of festivals.
[Stephen?] - Integrate that data with our database
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- Prep an email and have it link to a web page that gets improved
Web page notes:
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Jeff's editing notes (nov 08):
- cut out the first sub-title
- minor changes to the second paragraph, hoping its a bit easier to understand
- changed to green background in floating text box
- condenced some of the text under More Details section and changed some bold/non-bold, added some green font
- added in the step by step content from the pdf, edited down a but and tailored to festivals
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Reviewed by Paddy, word doc attachment emailed to all
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QUESTION:
CAN WE PUT SOME CONTENT ON LINKED PAGES?? page content is getting too long
Email status:
.1st Draft - DONE
.Review by Paddy - DONE
....also open for others' feedback, then ready to go out
Very short email looks good. Stephen also thinking about a medium sized email, still with sections (What We Do, How It Works, How it Helps), because I don't expect too many people to follow the links if we don't give them the basics:
[greenfest_intro_email v_medium_2.1sc] sent on 11/20
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Figure out a mass-mail approach, and integration with the database.
.. - underway by Stephen